قالب وردپرس درنا توس
Home / Technology / E3’s 2021 digital campaign may be partially hidden behind the paywall

E3’s 2021 digital campaign may be partially hidden behind the paywall



A source told VGC that E3 is considering placing part of its digital E3 program behind the pay booth.

In commenting on this, the European Space Agency said that it will “provide a free experience for everyone interested in E3 2021.”

As we reported in February, the organizer, the Entertainment Software Association (ESA), is pushing ahead with plans for a digital E3 event this summer and trying to win the support of game publishers.

The event will be renamed “Electronic Entertainment Experience” (instead of “Expo”). It is planned to start from June 13 for a week, merge three days of broadcast content, and then the official E3 will provide consumer experience applications.

“E3 has always been the unity force of the game industry. At this moment of the year, the best and brightest people gather to release the latest announcements and game demos, which not only support their personal goals, but also promote the entire industry”

;, a sales promotion The file is sent to the publisher for reading.

E3's 2021 digital campaign may partially lag behind paywalls
E3 2021 is scheduled to be held digitally in June.

“By 2021, E3 will be more… Welcome to the e-entertainment experience. International inclusion. No matter where you are, innovation and irresistibility are in your hands.

The spokesperson added: “E3 2021 is not a virtual face-to-face event.”

“E3 2021 is a pioneer and culturally significant digital tent pole for consumers in the industry and various fields. From mobile and PC games to e-sports to the watershed console and AAA debut, all of these will arouse widespread mainstream attention, and Provide unprecedented safe gaming demonstrations while accelerating your B2B, B2M and B2C goals.”

ESA’s intention at the 2021 exhibition is to hold multiple keynote speeches held by game partners, and live broadcast on the LED live broadcast stage built in Los Angeles, as well as awards evenings, preview nights, and the company’s arrangements to hold meetings with the media and media ability. Business users through the app.

However, the key function of the E3 2021 digital plan may be on-demand game presentations streamed through the cloud.

“The E3 2021 plan still needs to be approved by ESA members, which are composed of the largest gaming companies in the industry and have a significant impact on the development direction of the exhibition.”

VGC understands that ESA hopes to cooperate with Nvidia to use its GeForce Now platform to power the presentation and allow E3 exhibitors to provide their playable experience to the public or private to the press and business people through its apps. VGC has asked Nvidia to comment.

The plan sent to the publisher indicates that the E3 application will include “virtual booths” containing content announced during the show, as well as merchandise stores and demos.

According to our sources, ESA has discussed bundling some consumer products as part of a paid access pass, which can be used for on-demand game demos or “premium” packages with additional access rights.

However, at least one major gaming company, VGC, has criticized the paywall plan and recommended that ESA express its willingness to accept the proposal.

E3 organizers emphasized in a statement to VGC that no matter what happens, consumers will be able to get some kind of free experience.

The spokesperson said: “We have been working hard to provide a free experience for everyone interested in E3 2021, and we are very happy to share more details soon.”

E3's 2021 digital campaign may be partially hidden behind the paywall

It is worth noting that the E3 2021 plan still needs to be approved by ESA members, which are composed of the largest gaming companies in the industry and have a significant impact on the development direction of the exhibition. Moreover, due to the figures involved, there is no guarantee that it will receive a lot of support.

ESA is already under pressure to reshape E3. In recent years, several major publishers including EA, Sony and Activision have abandoned the event-that was before it was cancelled in 2020. Since then, many companies such as EA and Ubisoft have successfully run Has its own digital advertising event.

Retail’s next-generation game console

Although ESA has reduced its asking price by a third since the beginning of this year, the timetable for joining E3 in an important way still requires a six-figure fee (and the broadcast time provided reflects this).

Several publishers told VGC that they hope to provide some content for the digital E3 event to show support for ESA, but they will eventually reserve the main display content for a separate independent digital event, such as the event held last year.

ESA, which is funded by game publishers and serves the interests of game publishers, may argue that a unified digital game event is more effective than a series of smaller shows to attract the attention of the world.