PST 11/12/2020 1:11 PM
Streamers recently launched the second season of “The Mandalorian”.
Disney+ has attracted 73.7 million subscribers in the first 11 months, far exceeding the company’s expectations.
Disney previously predicted that family-friendly streaming services will reach 60 to 90 million subscribers by 2024. In just nine months, it reached the lower limit of this threshold.
CEO Bob Chapek called it the “real bright spot” of Disney’s business and pointed to the success of Disney+ in its first year.
The price of this service is $6.99 per month, which is at the low end of the independent ribbon pricing range. It attracts its subscribers with the powerful features of its content library, including animation classics, Marvel blockbusters, “Star Wars”
Disney released a live-action version on September 4 Hua Mulan For a remake when buying on Disney+, you need to pay a one-time “premium access” fee of $30.Disney hasn’t shared how Hua Mulan But Chapek told investors on Thursday’s conference call that its performance was enough to show him that “in terms of Premier Access strategy, we have achieved some success.”
Disney+ has been sold in more than 20 countries/regions around the world, and will be launched in Latin American markets including Brazil later this month. In a conversation with investors, CFO Christine McCarthy said that Indian streaming media Hotstar accounts for a quarter of Disney+ subscribers. This is equivalent to 18 million of the total number of paying members of the service.
However, Disney+ can still catch up with Netflix’s 195 million global subscribers. It is difficult to compare its performance with other newly launched services. Apple has never revealed how many users Apple TV+ has attracted. At the same time, NBCUniversal only disclosed the streaming media “Peacock” (providing free ad-supported products and subscription tier), which has 22 million users. WarnerMedia said that 8.6 million people have activated HBO Max since May, but the total number of subscribers to HBO and HBO Max is 38 million.
The company’s other streaming services also grew in the fourth quarter. Hulu’s user base increased by 28% to 36.6 million users, including 4.1 million members of its live TV products. ESPN+ users increased by more than 100% to 10.3 million.
Chapek said on Thursday that the company will provide updates on its next Disney+ subscribers during its Investor Day on December 10, when the company will develop plans for Xingpai’s international streaming service. In the past, the company provided updates on the number of subscribers during conference calls.