Zak Shaikh, vice president of programming and entertainment at research-based media company Magid, told CNN Business: “The “Mandalorian”
Sheikh pointed out that “The Mandalorian” ranked first in Magid’s biweekly study, which looked at the audience’s appeal to a particular show. It ranks higher than other series, including “This is Us” and “Stranger Things”.
He said: “This shows how to continuously update old intellectual property rights.”
The popularity of the show provides an opportunity to make money in other ways, especially in merchandising. Previously, due to the lack of products related to the “Star Wars” series, the studio seemed to have left a lot of money on the table.
Part of the reason is related to the “Baby Yoda” surprise that hopes not to spoil the show, but Disney clearly wants to correct the situation this fall: a quick visit to its ShopDisney website can find 160 available products, including toys and clothing cufflinks and bedspreads.
Gerrick Johnson, a toy industry analyst at BMO Capital Markets, told CNN Business: “I don’t think there is any role in the toy aisle that generates more revenue than’Baby Yoda’.” “You need the right buzz. Buzz, you need the right excitement, I think’Baby Yoda’ is in perfect condition here.”
Like any single streaming media product, it is difficult to determine the precise value of something like “The Mandalorian”. However, the benefit of Disney+ is more than just incentivizing people to subscribe.
Suzanne Scott, an associate professor at the Moody’s School of Communication at the University of Texas, said: “I don’t know if it has been improved, but it shows that there may be some stories in the Star Wars galaxy that are more suitable for TV storytelling. “Tell CNN Business.
Scott added that the live-action Star Wars TV series “has been evolving, but it is difficult to get started.”
She said: “Hopefully its success will make Disney a little willing to take on some franchising risks. For many fans, the franchise has become stagnant and predictable. The works are Ewan McGregor as Obi-Wan Kenobi’s limited series. -Replayed the role from the prequel.
But according to Shaikh, Disney+’s Milky Way is not just a distant galaxy.
He said: “Despite this success, I don’t think any streaming service can be done in one service.” “The success of Disney+ is due to many factors, including brand awareness and an excellent library.”