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Home / Entertainment / Disney (Disney) 2020’s biggest blockbuster “The Mandalorian” returns with a new mission

Disney (Disney) 2020’s biggest blockbuster “The Mandalorian” returns with a new mission



That’s because the coronavirus pandemic has hit Disney harder than most large companies. Its theme parks and sensational movies are particularly vulnerable to public attention, making people unable to extricate themselves.
Disney+ has become the company’s biggest success story-making full use of the company’s main brand and capitalizing on the demand for content. This has put more pressure on “The Mandalorian”, as most major films are postponed to 2021, “The Mandalorian” represents Disney’s best-selling movie that is easy to release this year.

Zak Shaikh, vice president of programming and entertainment at research-based media company Magid, told CNN Business: “The “Mandalorian”

; is very important because it may be the largest entertainment venue at the moment.” “It’s like “Game of Thrones” to HBO. Vital.”

Sheikh pointed out that “The Mandalorian” ranked first in Magid’s biweekly study, which looked at the audience’s appeal to a particular show. It ranks higher than other series, including “This is Us” and “Stranger Things”.

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He said: “This shows how to continuously update old intellectual property rights.”

The popularity of the show provides an opportunity to make money in other ways, especially in merchandising. Previously, due to the lack of products related to the “Star Wars” series, the studio seemed to have left a lot of money on the table.

Part of the reason is related to the “Baby Yoda” surprise that hopes not to spoil the show, but Disney clearly wants to correct the situation this fall: a quick visit to its ShopDisney website can find 160 available products, including toys and clothing cufflinks and bedspreads.

Gerrick Johnson, a toy industry analyst at BMO Capital Markets, told CNN Business: “I don’t think there is any role in the toy aisle that generates more revenue than’Baby Yoda’.” “You need the right buzz. Buzz, you need the right excitement, I think’Baby Yoda’ is in perfect condition here.”

Like any single streaming media product, it is difficult to determine the precise value of something like “The Mandalorian”. However, the benefit of Disney+ is more than just incentivizing people to subscribe.

The show also brought extensive publicity to Disney+-recent figures show that it has more than 60 million subscribers-and earned prestige, including 7 Emmy Awards in September and nominations for an outstanding TV series .
In addition, “The Mandalorian” has also made “Star Wars” full of life, which is a $4 billion brand that Disney has become obsolete not long ago.
In 2018, the spin-off “Solo: A Star Wars Story” was disappointing at the box office-at least by the standards of “Star Wars”-and December’s “Star Wars: The Rise of Skywalker” attracted audience disgust. , Despite bringing more than one billion dollars globally.

Suzanne Scott, an associate professor at the Moody’s School of Communication at the University of Texas, said: “I don’t know if it has been improved, but it shows that there may be some stories in the Star Wars galaxy that are more suitable for TV storytelling. “Tell CNN Business.

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Scott added that the live-action Star Wars TV series “has been evolving, but it is difficult to get started.”

She said: “Hopefully its success will make Disney a little willing to take on some franchising risks. For many fans, the franchise has become stagnant and predictable. The works are Ewan McGregor as Obi-Wan Kenobi’s limited series. -Replayed the role from the prequel.

As “The Mandalorian” enters its second season, it is now a galaxy bounty hunter and a very cute, big-eared baby on a mission to entertain millions of dollars in a difficult year. But the series must also support Disney+, which has now become the shining center of Disney’s troubled media empire.

But according to Shaikh, Disney+’s Milky Way is not just a distant galaxy.

He said: “Despite this success, I don’t think any streaming service can be done in one service.” “The success of Disney+ is due to many factors, including brand awareness and an excellent library.”


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