Open an Instagram account. save the world.
The BBC and environmentalist Sir David Attenborough used this method to expand its call for climate change and the protection of the planet.
The 94-year-old narrator of BBC’s “Planet Earth” has been working in television and radio for 60 years. He revealed in his first Instagram post on Thursday that he has joined Facebook-owned FB.
Social media platforms, because “the world is in trouble.”
“The continent is on fire. The glaciers are melting. The coral reefs are dying. The fish are disappearing from our oceans. The list is constantly increasing,” Attenborough said in a video post on its official @davidattenborough account. “But we know what to do. That’s why I want to communicate in this new way (for me).”
He certainly attracted the attention of the Internet. According to the BBC, his account attracted 200,000 followers in just one hour. By the time this story was released on Thursday morning, it had 1 million followers.
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However, Attenborough does not create and publish all content on its own. His frequent collaborators Jonnie Hughes and Colin Butfield worked with him on the upcoming Netflix NFLX,
The movie and the book “Life on Earth” will help manage the account. They wrote in the caption accompanying Attenborough’s inaugural speech: “Social media is not David’s habitual residence, so although he only records messages for Instagram, like the messages in this article, we are helping to manage the account. ”
They added: “Saving the planet is now a communication challenge.” “We know what to do, we just need will.”
In fact, according to a recent poll by CBS News, three-quarters of Americans now believe that humans provide the driving force for climate change, and more than one-quarter believe that climate change is a crisis. The National Aeronautics and Space Administration (NASA) warned that 18 of the warmest years on record for 19 years have occurred since 2001. Climate change is related to droughts, unprecedented floods, increasing hurricanes and other extreme weather events, such as wildfires throughout Australia and the United States. California this year. A major bipartisan report recently warned that climate change has [the U.S.] The financial system and our ability to sustain long-term economic growth. “
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The respected naturalist laughed at his future videotapes, explaining to him the problems facing the earth and how the world’s population responded to them. His collaborators will also release some exclusive content and behind-the-scenes highlights from “Life in Our Factory”.
“Join me, or as we said at the beginning of the broadcast: stay tuned,” Attenborough said.