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Home / Business / Cisco pauses advertising on YouTube about brand safety issues 05/14/2018

Cisco pauses advertising on YouTube about brand safety issues 05/14/2018



Technology giant Cisco said it has "temporarily paused" advertising on YouTube due to brand security issues.

In a statement, the company said the decision had been made
"Due to cases where third parties did not comply with our trademark policies."

CMO Karen Walker wrote in a blog post that Cisco had "the most acceptance"
rigorous industry standards to ensure that our online advertising does not accidentally end up in the wrong place, such as a streaming video containing sensitive content or a website that does not adapt
with the values ​​of our brand.

She added, "At Cisco, we'd rather not wait for something bad. We work closely with all our media partners to ensure
Cisco's online advertising meets our rigorous standards. "

Cisco is just the latest advertiser to get its ads from YouTube ̵

1; others include HP and Mars.

To help
To help ensure brand safety, YouTube has tightened the rules for monetizing channels, allowing advertisers to place their ads only on videos that have been reviewed by someone.

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Still, with 300 hours of video uploading to the platform every minute, it was a challenge to sort out inappropriate content.

"It's incredibly important to me
and for everyone on YouTube, that we're growing responsibly, "said YouTube CEO Susan Wojcicki at the company's NewFront last week.

" There's no gamebook on how open it is
Platforms work on our scale, "she added. But the way I think about it, it's critical that we're on the right side of the story. "


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