SAN FRANCISCO – Amazon Go, the convenience store in the Amazon, which seeks to eliminate ongoing frustration for shoppers by eliminating the cashier line, is coming to San Francisco and Chicago.
The Seattle Amazon Go store on the first floor of its headquarters was open to staff for a year when Amazon worked out the kinks from its proprietary technology, which consisted of hundreds of cameras and sensors that customers use to exchange apps on their mobile phones You can go to the store and grab your things, and just go out – without talking to a cashier or wiping barcodes.
Amazon is now looking for managers for similar businesses in San Francisco and Chicago.
To shop at the Seattle store, which is about the size of a 7-Eleven, customers must first download the Amazon Go app and link it to a payment method. Then they open the app on their mobile phone and scan it at one of the four hubs to enter the 1,800-square-foot store.
Once inside, cameras in the ceiling, sensors on the shelves and a huge amount of processing power track every element you pick up and what goes into their pockets or pockets.
As they move through the store, each item is added to their digital tab. If they pick something up, but then put it back, the store knows it and removes the item from their virtual shopping cart.
To find out – there's a reason why it's Just Walk Out technology. They just go away.
The Seattle stores offer ready-made sandwiches, salads and other lunches as well as drinks, desserts and snacks. In addition, there is a small food and snack area, ready meals, food kits, beer and wine, as well as some shelves with Amazon logo equipment for tourists.
It serves as a remarkably fast entry and exit feeling for those who want to grab and leave quickly. So much so that some visitors boast about going in less than a minute, eating lunch, and traveling. There are no check-out lines and no check-out counters, though staff can helpfully help to support new customers who are hesitant about how everything works.
For now, this experience remains a novelty and still draws tourists to its Seattle location six months after its opening. But curiosity also followed when Amazon opened its first bookstore in 2016. It now has 15 across the country, with three more coming.
The actual Amazon Go store is extremely tech-heavy, was expensive to build and can only sell a tight assortment of specially selected items – not nearly the 50,000 or so items of a typical supermarket. But over time, that could change what could bring about the possibility of a true revolution in the way we deal with brick-and-mortar retailing, with which the retail world might struggle in the not-too-distant future.
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