Next time you find your favorite lip color, you can quickly use AI to find the corresponding shade in the Chanel lipstick series. The company today announced the launch of its new Lipscanner app, which allows you to use your phone’s camera to identify hue-whether it’s on a person’s lips or just the color of your favorite wallet. Then, it will suggest Chanel’s “Lip Universe” match, which includes more than 400 products that contain different finishes and shades.
This is not the first time a beauty company has developed an app that can identify lipstick shades-YSL’s Perso system can even print out the exact color you scanned, making it more refined. Lipscanner will also allow you to “try” the lipstick virtually to see if you like it. To be clear, the fitting function of digital makeup is not new-Sephora, Benefit, and many other major beauty and cosmetic brands have launched their own versions.
Many selfie editing apps that are not even included, such as YouCam Makeup with matching function, allow users to try on and buy cosmetics. But Chanel said that its algorithm “saves users the task of trawling the net in a large ion wire inventory by seamlessly identifying and matching colors,”
As the beauty and technology industries continue to cooperate and intersect, personalized skin care and cosmetic products have become more and more common. This is good news for people with special needs, and is expected to promote more inclusiveness and diversity, although companies must proceed with caution to avoid alienating customers due to excessively expensive customized products.