قالب وردپرس درنا توس
Home / Technology / British “Financial Times” reported that Apple’s search engine efforts are “stepping up”

British “Financial Times” reported that Apple’s search engine efforts are “stepping up”



Since Apple first used its own web search engine in 2014, speculation about Apple’s search engine’s plans to compete with Google has been around for many years. Apple confirmed the existence of the Applebot search engine in 2015.

Report in Financial Times When claiming that Apple’s profitable deal with Google is threatened, Apple is “stepping up” efforts to create its own search engine…

Google currently pays about 800 million to 1.2 billion US dollars to Apple every year as the default search engine on iOS devices. For example, in 2018, the total is estimated to be less than US$10 billion, accounting for approximately 20% of the company’s service revenue that year. However, antitrust regulators are now focusing on this transaction and believe it may be anti-competitive.

This raises a question: What will Apple do if it is prohibited from renewing the transaction and loses revenue. One suggestion is that iPhone manufacturers can create an Apple search engine.

of Financial Times The report cited circumstantial evidence and industry commentary, rather than inside information, and not many. For example, when it was opened, I saw the change of sliding down the search box in iOS 1

4.

As US antitrust authorities threatened Google’s billion-dollar payments to ensure its engine’s priority on the iPhone, Apple is stepping up its efforts to develop its own search technology.

In a little-known change to the latest version of the iPhone operating system, iOS 14, Apple began displaying its own search results and linking directly to the website when users type in queries from its home screen.

According to industry insiders, this web search function marks an important advancement in Apple’s internal development and may form the basis for a more comprehensive attack on Google.

It also pointed to the two and a half years of news that Apple poached Google’s John Giannandrea (John Giannandrea), which gave Apple its own choice.

Apple poached Google’s head of search John Janandria. The purpose of the recruitment is ostensibly to improve its artificial intelligence capabilities and Siri virtual assistant, but it also brings eight years of experience in running the world’s most popular search engine.

It includes comments from former Google executives, but this is pure speculation.

“they [Apple] With a reliable team, if they want, I think they have the experience and depth to build a more general search engine. ” […]

“Apple’s position is very unique because it owns the iPhone and iOS. It controls the default browser.” said Sridhar Ramaswamy, co-founder of Neeva and a former head of advertising at Google. He said expanding search is “natural” for Apple because of its ability to collect data and learn from user behavior on a large scale.

Allegedly, Applebot’s crawling speed (that is, the number of times it visits a website to update its database) has greatly increased. Others pointed out that Apple is one of the few companies in the world that has the resources to create a search engine that competes with Google.

But all the known facts are consistent with Apple’s commitment to making Siri smarter.

The biggest argument against Apple’s creation of a search engine is the company’s strong privacy stance and the less likable evaluation of advertising funding services such as Google.

A few years ago, Internet service users began to realize that you are not a customer when you provide online services for free. You are the product. However, at Apple, we believe that a great customer experience should not be at the expense of your privacy.

Our business model is very simple: we sell quality products. We will not create personal data based on your email content or web browsing habits to sell to advertisers. We will not “monetize” the information you store on your iPhone or iCloud. Furthermore, we will not read your emails or messages to promote information to you.

To say the least, taking a step back is problematic.

FTC: We use profitable car affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:


Source link