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Black female executives provide career advice to those who follow them



To commemorate “Black History Month”, CNN Business invited the three highest-ranked black women in American companies to reflect on their careers and provide advice to those who wish to follow suit.

Jasmin Allen, Senior Vice President, Hennessy, USA

Jasmin Allen, Senior Vice President of Hennessy, USA, et Yue Hennessy:

Hometown: Alexandria, Virginia

Education: Bachelor of Finance from the University of Virginia (2002). Duke University MBA (2008)

Expertise: Marketing

Industry: Luxury goods, spirits

Career consultation: “Even if you are not popular in your career, you can make career decisions. If you feel in your heart that this job or that path is right for you, then you have to do it, because no one knows you better than you.”

When Allen was selected as the head of Hennessy’s U.S. business in December, she became the tallest figure in the brand’s history and the highest-level black executive of the brand. Now she is responsible for maximizing the image, assets and profitability of the company’s popular spirit.

Allen has spent most of his career developing and executing marketing strategies to sell alcohol and soft drinks. During her tenure at Moet Hennessy USA, she represented the sales and marketing department of the LVMH wine and spirits brand in the United States. Since 2016, she has served as the brand director of Belvedere Vodka. The company stated that Allen initiated Several successful promotional activities to strengthen the brand. She also worked for the Coca-Cola Company for more than eight years, where she designed customized Dasani bottled water packaging for the 2010 Winter Olympics and FIFA World Cup.

Allen’s latest promotion is one year after Hennessy and its parent company roller coaster, Louis Vuitton (Left ventricular ejection fraction)When the covid-19 pandemic caused the closure of retail stores, bars and restaurants selling LVMH-owned products, the company suffered a major blow domestically and internationally. With the help of Allen, the group’s spiritual brand achieved a rebound in the second half of 2020.
Over the years, LVMH and the larger luxury goods industry have been criticized for failing to recruit more black fashion designers and corporate executives for using black cultural themes and celebrities to promote products. Allen said that throughout her career, she has become accustomed to being one of the few black faces in the room, even if not one of the only black faces, but she has never let herself get away from the goal. She praised the advice her father gave her when he became the first black senior monitor in her school during the high school campaign, because she helped her persevere in the face of institutional difficulties.

She said: “My father said to me,’Molly, just because I have never had it, it doesn’t mean it’s impossible.’ “His suggestion sums up my attitude towards becoming a black woman who desires to improve. “

Bonita C. Stewart, Vice President of Google Global Partnerships

Bonita C. Stewart Google Global Partnership Vice President:

Hometown: Denver, Colorado

Education: Bachelor of Journalism from Howard University (1979). Harvard Business School MBA (1983)

Expertise: global partners

Industry: Technology

Career consultation: “We must redirect more black women to Gains and losses Responsibility and cost areas at the beginning of the career (such as human resources and operations). In addition, we need more sponsors to provide “extended” tasks to promote professional development through unique learning experiences. “

Stewart, a proud graduate of Howard University, became the first black woman to serve as a vice president of Google in 2012. Since 2016, she has been leading Google’s global partner team-managing search, mobile applications, broadcasting, business, news, telecommunications, and domain names for the company’s largest US publisher.

Stewart has won many prestigious awards during her career, spanning more than four centuries, although she admits that doing business was not her initial career choice.

“[My dream was] Stewart told CNN, “He didn’t become a broadcast journalist until I discovered business through a minor and became the advertising manager of the Howard school newspaper “Mountain”.” After that, I chose to attend law school or business school. [I] Choosing a business school is to get more career choices, and have the opportunity to lead the company and open up your own path. “

Stewart’s original intention for the technology world was in 1979, when she started as IBM’s marketing representative. After her successful job in the automotive industry at DaimlerChrysler AG, she joined Google in 2006 and led Chrysler’s $400 million advertising and marketing business, and won the “Advertising Age” in 2005. “Interactive Marketer of the Year” award.

She has a long list of professional achievements, including leading Google’s Howard West technology exchange program in 2015. After being criticized in December, Google has worked harder this year to strengthen its partnership with Howard and other HBCUs, with renowned AI researcher Timnit Gebru and former diversity recruiter April Curley. Gebru and Curley, both black women, accused the company of creating a hostile working environment.

Stewart and Google did not respond to requests for comment on Gebru and Curley’s allegations, but Stewart said that the company’s emerging development as a diverse team in 2020 is one of her proudest achievements.

Stewart said: “As a black woman, I have worked in male-dominated industries for most of my career.” “Although this is a unique challenge, I have always been happy to be a pioneer and open a path for others. I am There is courage in every step.”

Susan Chapman-Hughes, Executive Vice President of Digital Capabilities, Transformation and Operations, American Express, photographed in November 2018.

Susan Chapman-Hughes, Executive Vice President of Global Digital Capabilities, Transformation and Operations, American Express:

hometown: Cincinnati

Educational background: Bachelor of Engineering from Vanderbilt University (1990). Master of Business Administration from the University of Wisconsin (1998)

Expertise: Digital transformation and strategic leadership

Industry: Financial Services

Career consultation: Yes Really excited about the opportunities you face. Realize that you need help to achieve this goal. Humble to get feedback and get the help you need to make it work. Without my help, I cannot sit in my seat. “

One of the most important moments in Chapman’s career was in 1995, when she won the essay competition organized by the Executive Leadership Council, an organization that serves emerging black corporate executives. Invited to participate in the national honor seminar and meet with some senior members.
At that meeting, Chapman and her contest winners met with some of the country’s most successful black executives, including Ursula Burns, who later became CEO of Xerox, and later became CEO of American Express Official Kenneth Chenault. Later, his career flourished.

Chapman said: “We met with all these black executives, which is remarkable because many of us have never touched them.” “This led me to build relationships with many of these people, where they mentored me, and Provide me with guidance, advice and advice as I begin to gradually pass it.”

The winner of the contest kept in touch with the top management executives and went on to build a global black leadership network, now called Calibr.

Chapman said that black business experts can certainly establish a mentor relationship with African Americans, but having a black mentor is also the key to their success.

She said, “No one walks a mile like your shoes.”


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