Ben & Jerry’s is expanding its ice cream product to another species.
The Vermont-based company announced on Monday that it has launched Doggie Desserts, an ice cream series made specifically for men’s best friends.
According to Ben & Jerry’s FAQ webpage, Doggie desserts are made in 4 ounce mini cups and filled with ice cream. This ice cream is made into a safe recipe for dogs.
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According to reports, the ice cream contains a “very limited amount of dairy products”
So far, there are two kinds of Doggie desserts available for purchase. There is a swirling mix of peanut butter and pretzels called Pontch’s Mix, and there is a pumpkin and mini cookie mix called Rosie’s Batch.
Ben & Jerry’s sells Doggie desserts in single and four boxes. Customers can order Doggie Desserts in person at Ben&Jerry’s Scoop Shop or online through third-party delivery partners. Dog-friendly frozen snacks will also be sold in grocery stores nationwide.
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According to the American Kennel Club, most dogs can consume a small amount of milk as a snack, but some dogs may be lactose intolerant.
Ben & Jerry’s is not the only company that makes frozen desserts for dogs. In recent years, brands that focus on pets (such as Frosty Paws, Pooch Creamery, and Dogsters) have gained popularity for their special dog ice cream.
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Even the niche market in the catering industry has developed rapidly, and dog owners can buy specialized frozen foods for their furry friends. The most popular of these should be Starbucks’ unofficial Puppuccino and Shake Shack’s Pooch-ini.
At the same time, restaurants dedicated to humans and dogs like Mutts Canine Cantina and The Watering Bowl are becoming more and more popular due to their hybrid quick service restaurant and dog park concept.
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In recent years, people’s consumption of pets has increased. A report by dog boarding website Rover.com estimates that by 2020, people who own dogs will spend between US$650 and US$2,115.
At the same time, market research data from Grand View Research predicts that the pet food market will grow to US$90.4 billion. According to the company’s survey results, dog food occupies most of the market share.