The corporate entity that manages the Atari brand name (currently only has a small connection with Atari’s original company) is the latest company in the speculation frenzy surrounding non-fungible tokens (NFT).
Atari SA’s first NFT auction ended at OpenSea on Wednesday night, raising 47.582 ether (approximately US$92,000 at the current price) by selling 10 cryptographically signed NFTs, each NFT representing a 3D model of Atari 2600 centipede Ink cartridges. Among the 10 NFTs, the cheapest is sold at 3.25 ether (approximately US$6,300), while the most expensive (in the digital statistics is “1 in 30”, although only 10 have been sold so far), And the price is as high as 9.4395 ether (about 18,300 US dollars).
A separate collection of 100 NFTs representing red centipede A spokesperson said that these cartridges were also sold on the Harmony One market for $180.78 each, raising $18,000 in just one and a half hours.
As far as context is concerned, it is the actual sealed copy of the factory centipede Atari 2600 is priced at $52.99 (including shipping), which includes a box, instructions and a mint box that can actually be used to play games on the actual hardware. It is now available on eBay for $52.99.
Each of the 10 “cartridge” NFTs serves as a kind of “proof of authenticity” for the basic digital project, and the ownership and uniqueness of the tokens have been confirmed by the work of miners on the Ethereum blockchain. The 3D model itself was created and sold with the help of Animoca Brands and NFT collection company Quidd, which hosts the actual related files on its servers.
The actual NFT on the Ethereum blockchain is only used as a transferable, traceable, and “owned” digital reference for the content hosted on the server. But Quidd promises that in the future, its NFT owners will be able to store their items “permanently on the blockchain.” Quidd likened the potential process to “owning a high-value physical transaction card, such as Michael Jordan’s newcomer card, and then deciding to authenticate and classify it, “label it” to protect it from damage, and Carry out insurance from the insurance company and store it in a vault or other safe space.”
More nostalgic NFT
So far, the six-digit NFT windfall of Atari is only the first wave of the wider collection of the Atari capsule series. It will cast and auction various “limited edition” digital collections. These collections Products are based on centipede with pingpong, begin. Including more than 60 Atari 2600 centipede Box NFT, the artist’s reproduction of the pixelated game scene, and three NFTs, which respectively mean “Insert the first quarter into the first quarter pingpong The arcade game played in Andy Capp’s bar in 1972 was based on the actual physical area owned by Al Alcorn” (to be honest, it is almost the same as any other area).
The most unique product in these upcoming NFTs-3D models centipede The arcade cabinet with the digital signature of co-founder Dona Bailey will be bundled with the “exquisitely restored and working C coin physical cabinet” for the winner of the first auction. As if this does not sufficiently blur the boundaries between physical and digital collections, the owner of the physical game will be able to unlock the “unique augmented reality experience” by pointing his smartphone at the cabinet.
This is not the first fashionable technology trend that Atari’s brand has quickly become popular in recent years. As early as 2018, the company’s stock price rose by 52% due to news that Atari entered the cryptocurrency market with Atari Tokens (the prices of these tokens have risen slightly since the actual trading started in November last year). The company is using the token to enter its own branded cryptocurrency exchange and future plans for Atari Casino based on online cryptocurrency. Not to mention other well-known brand promotion activities, such as crowdfunding Atari VCS micro-console and plans for Atari-themed hotels and licensed speakers.
Whether any of these new purely digital NFT collections will really appreciate in the future is still everyone’s guess. However, no matter what happens, Atari has proven that using NFTs to create artificial “scarce” digital products (representing some well-known video game franchises in the past) can make money.