AT & T's oversized streaming service for cable cutters, DirecTV Now, is now launching its cloud DVR feature – a year and a half after its launch. The DVR is being tested since last year, with AT & T seemingly in no hurry to bring out the feature that has since become a base for live TV services, including YouTube TV, Hulu with Live TV, Sling TV and others. In fact, AT & T's DVR is still in beta today, the company says. But it is now widely available to iOS and TvOS users, along with the launch of several other features, including support for additional streams, an advanced on-demand library, and more access to local travel channels.
The DVR ̵
The larger DVR is not the only paid upgrade that becomes available. Users can now also pay for an additional, third stream for $ 5 per month
In addition, DirecTV Now introduces a new look for its app across platforms. The redesign prioritizes the most watched programs and users' favorites, allowing you to watch your current stream as you search for other things.
This new design is being introduced today for iOS and tvOS users as well as for supported web browsers will hit Android, Fire TV and Roku devices in the coming weeks.
The redesigned app also includes more on-demand content with over 25,000 titles now available on-demand, and new episodes on some channels are now available. Demand right after airing, says AT & T. And users can access their local channels like ABC, CBS, FOX and NBC if they are not in their home market.
The changes to DirecTV Now are critical to AT & T's ability to remain competitive as they come at a time when the company's video business is shrinking in terms of revenue.
But the losses of AT & T's traditional TV front are currently being offset by the net new customers of DirecTV Now. Over the past quarter, the service added 312,000 more customers to reach 1.46 million subscribers. Rival Dish has not compensated for its income from the pay-TV program with 91,000 Sling TV contributions. However, this service lies ahead of the subscribers of AT & T. Hulu and Youtube TV are not breaking their live TV numbers, but are reportedly wanting for third place.