Gartner said in a statement on Monday that the launch of the 5G iPhone 12 series put Apple in the first place in the fourth quarter. According to Gartner data, the last time Apple became a top smartphone manufacturer was in the fourth quarter of 2016.
apple (AAPL)The company launched the 5G series in mid-October and sold nearly 80 million smartphones in the last three months of 2020, an increase of 15% over the same period last year.
According to research released by Singapore-based Canalys at the end of last month, the company also shipped the largest number of iPhones in history to distributors in a single quarter, reaching 81
.8 million units. From this perspective, since 2017, Apple’s sales performance in the fourth quarter has surpassed Samsung.
The last three months of the year are usually Apple’s strongest, as it usually launches a new iPhone in September. Due to the supply chain disruption caused by the coronavirus pandemic, the measure was postponed to October last year. Samsung usually updates its flagship Galaxy S mobile phone in February, which makes the first quarter performance stronger. This year, the company announced the launch of new models one month in advance.
Despite the shrinking market, Apple still achieved double-digit sales growth. According to Gartner data, global sales of smartphones fell by 5.4% in the fourth quarter due to rising unemployment and weak consumer spending due to the pandemic. Smartphone sales in 2020 have dropped by 12.5% compared to last year.
“Even if consumers still maintain cautious consumption and postpone some free purchases, 5G smartphones and front-facing camera functions still encourage some end users to buy new smartphones or upgrade their current smartphones this quarter,” the company’s senior research director Anshul Gupta said. Gartner.
Canalys analyst Vincent Thielke added in a report last month: “iPhone 12 is very popular.” “Apple has an advantage over competitors in 5G because it is heavily biased towards developed markets and mobile operator sales channels.”
Samsung still tops this year
Samsung (SNLF) 62 million smartphones were sold in the fourth quarter. Gartner said that despite a 15% drop in sales and competition from Chinese competitors such as Xiaomi, OPPO and Vivo, the company maintained its position as the world’s largest smartphone manufacturer for the whole year.
Huawei surpassed Samsung in the second quarter of 2020, but fell the most among the top five smartphone manufacturers, making it lose Apple’s second place throughout the year. Gartner said that the brand ranked fourth globally in the last three months of this year.
Gartner said that the US government’s sanctions prevented it from using some popular Google applications and services on smartphones, thereby hurting sales.The company announced It is selling it Honor, the budget smartphone business, which may further weaken smartphone sales.
Gartner believes that global smartphone sales will rebound this year. Gupta said: “The growing demand for affordable 5G smartphones outside China will drive smartphone sales.”