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Home / Technology / Apple’s earnings report shows strong sales of iPad and Mac can’t make up for iPhone

Apple’s earnings report shows strong sales of iPad and Mac can’t make up for iPhone



An old man in a white polo shirt flashes a peace sign while walking outdoors.
enlarge / Apple CEO Tim Cook (Tim Cook).

Apple announced its fourth-quarter financial report this afternoon, which is a strange quarter, because unlike previous years (including last year), the figures for this quarter do not include the release of the iPhone. Various models of the iPhone 1

2 will be available in October and November instead of September this year.

CEO Tim Cook proudly announces that all product categories have achieved double-digit year-on-year growth compared to the iPhone in a call, but the iPhone is very important: Apple’s total revenue only increased by 1% year-on-year , IPhone revenue fell nearly 21%.

Although the iPhone did not help increase profits, Apple did launch other products during this period, including the redesigned iPad Air and two Apple Watches: Apple Watch Series 6 and Apple Watch SE. iPad revenue increased by 46% year-on-year (total 6.8 billion U.S. dollars), and Mac revenue also reached 9 billion U.S. dollars, a 28% increase over the same period last year.

At this point, Apple’s increasing emphasis on services is a difficult to understand story, but it continues in Cook’s comments to investors on the earnings call. Service revenue increased by 16.3% year-on-year to a total of US$14.55 billion, which is more than any other product category other than iPhone (US$26.44 billion at the end of the quarter).

Cook particularly praised Apple TV+ for its good performance. The streaming service seemed to be a slow start to the outside world at this time last year, especially in contrast to the highly successful Disney+ starting service almost simultaneously.But Cook spoke positively about Apple TV+ and named it Ted Russo As a remarkable success. The sports comedy starring Jason Sudeikis is widely praised for its positive atmosphere, which may be the biggest success of Apple TV+-although Apple has not released the Apple TV as many people hoped. + Number of ratings.

Apple also refused to provide guidance for the next quarter. Given the global uncertainty, Apple and other companies have persisted in doing so throughout the pandemic. Some analysts had thought that Apple might resume providing guidance this quarter, but due to the sharp increase in COVID cases in certain regions (including the United States), it seems that this has not happened yet.

This means that analysts, investors and other observers don’t know how Apple expects iPhone 12 and 12 Pro sales. Currently, two of the four new iPhones have been shipped this quarter, so we will see these numbers in the next quarter-usually Apple’s best, precisely because of the sales of these new iPhones.

Apple’s stock price fell by about 5% in after-hours trading, because some investors were disappointed that the sales growth of iPad and Mac was not enough to make up for the short-term decline of iPhone. In other words, Apple’s reported earnings are far from analysts’ expectations for the quarter.


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