Tim Cook announced the launch of iPhone 11.
Apple CEO Tim Cook hinted at the company’s work on self-driving cars, after reports that the company is renegotiating to develop its own car.
“In my opinion, autonomy itself is a core technology. If you take a step back, cars are robots in many ways. Driverless cars are robots. Therefore, you can do many things.”
Cook added: “We have investigated a lot of things internally. Many of them have never been seen before. I’m not saying that they won’t.”
When asked whether Apple is working in the car itself or in car technology, Cook declined to comment.
“We like to integrate hardware, software and services and find their intersections because we think this is where the magic is. This is what we like to do. We like to have the main technology around it,” he said.
For a long time, people have expected Apple to enter the automotive business through its own cars or sell its technology to other automakers, and many actions have been taken to show that it plans to do so. In order to improve its engineering team, the company acquired Drive.ai, a self-driving car startup, in 2019.
Self-driving cars can enable the company to compete with Tesla, which is launching its own self-driving function. In 2018, Apple hired Doug Field, then Tesla’s senior vice president of engineering, to work on self-driving cars. Apple has also brought in several other former Tesla employees, including former Tesla vice president of engineering Michael Schwekutsch (Michael Schwekutsch), currently senior director of engineering for Apple’s special projects group.
Tesla CEO Elon Musk even said last year that he had tried to start negotiations to sell the company to Apple, but Cook refused to attend the meeting.
“You know, I have never spoken to Elon, although I have great admiration and respect for the company he built. I think Tesla has done incredible not only in establishing a leadership position but also in maintaining such a long-term leadership position. I am very grateful to them for their work.” Cook said to Swisher.
Recently, CNBC reported that Apple is about to finalize a deal with Hyundai-Kia to produce Apple-branded self-driving cars at the Kia assembly plant in West Point, Georgia. However, the car manufacturer later withdrew the claim.
Listen to the full interview with Tim Cook here.
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