According to CNBC’s analysis, Apple’s App Store’s revenue by 2020 is $64 billion, an increase of 28% from its 2019 estimate of $50 billion. This represents a substantial increase in the App Store, as the estimated growth between 2018 and 2007 was only 3.1% in 2019.
It is difficult to say the exact reason for the surge in growth, but it may be related to the COVID-19 pandemic. I can say that based on personal experience, by 2020, I have purchased much more games than in the past few years, and also subscribed to fitness and productivity apps, in an attempt to regain control of my life during the quarantine period.
When Apple reports its financials, it confuses the money it makes from the App Store with service revenue (currently its fastest-growing category). The company cut 30% from most of the funds entering the App Store, and despite some warnings and exceptions, it represents billions of dollars in revenue. Although developers like Hey.com have recently responded, and even Epic has raised legal challenges, Apple usually acts cautiously.
However, its control has recently relaxed, because Apple now only cuts 1
Since 2008, how much has Apple paid to developers every year. CNBC By subtracting last year’s revenue from this year’s revenue to calculate the App Store’s revenue figures, Apple has cut its revenue by 30%. Although the numbers may be rough, Apple does not self-report, so all we can do is get close. In any case, it is hard to argue about two points: App Store revenue has grown a lot this year, and it has brought a lot of money to developers and Apple.