According to a new report from iOS, Apple has begun rejecting app updates that do not comply with the company’s App Tracking Transparency rules implemented from iOS 14.5. Forbes.
Apps must request permission to access the advertising identifier or IDFA of the user’s iPhone in order to track them across apps for ad targeting. This is a rule that apps must follow when iOS 14.5 is launched. The rule also prevents applications from using other workarounds to track users, which has already put some developers into trouble.
So far, several apps have been rejected, among which Forbes List Heetch, Turnip Novels, InnoGames, etc. Developers who see the application rejected will receive the following message: “Your application uses algorithm-transformed device and usage data to create a unique identifier to track users.” The message also lists the collection The data.
Eric Seufert, a mobile marketing analyst, said that because of the data it collects for device fingerprinting, there is a problem with the SDK of the mobile measurement company Adjust. Adjust, which is installed in more than 50,000 applications, said it “has maximized the impact of mobile marketing.”
For many developers, Apple has begun to reject app updates, including the Adjust SDK related to the collection of fingerprint recognition data on their devices. —Eric Seufert (@eric_seufert) April 1, 2021
Apple is blocking applications that use fingerprint technology to collect data. The purpose is to create user profiles that can track users even without advertising identifiers. Data collection uses indicators such as software version, time since last update, time since last restart, charge level, battery status, etc. to identify individual users.
Apple’s position is that if a customer refuses to use IDFA for ad tracking, the user also refuses other tracking methods. Apple’s App Store rules state that app developers cannot collect data from devices for identification, and developers are responsible for all tracking codes in their apps (including any third-party SDKs they use).
Adjust has now updated its SDK to delete codes that can access data (such as CPU type, phone memory, charging status, and battery level), so after installing the new Adjust SDK, applications that are denied access to Adjust may make it updated It is green.
When Apple plans to release iOS 14.5 is still inconclusive, but so far, we have six beta versions, and the software is scheduled to be open to the public sometime in the spring. As it begins to enforce application tracking transparency rules for updates, Apple may be preparing for the release of the software, so we may see its debut in the near future.