Basically, both apps try to do the same by providing personalized messages to users so they can read longer and come back for more. They are approaching the same goals with slightly different ideologies that Apple and Google have long separated.
When Apple News launches for the first time, you'll be asked to choose from a variety of options, including the topics you're interested in. You'll love to read. This is largely in line with Apple News recommendations.
By comparison, Google uses the existing data to populate your news feed when you launch and sign up. Actions that can affect these predictions include browsing topics in the Google search bar or reading stories in Chrome.
Apple does not collect nearly the same data level as Google, which may make Apple News a bit less personalized from the start. In addition to artificial intelligence and machine learning, Google uses its vast amounts of data to create a better experience as soon as you launch the app.
Both apps have similar tabs at the bottom for navigating the personalized section For You at startup.
Apple News also has Spotlight Following Search and Tabs. Spotlight is a collection of featured articles of the day selected by Apple's human editors.
Following users can find more channels, themes, and stories to personalize their feeds. Search and Saved are relatively uncomplicated in their functions.
Google News has headlines  Favorites and Newsstand in addition to the already mentioned For You section , Headlines seems to be similar to Apple's Spotlight but is a bit more robust and pulls a variety of stories into many different categories. Favorites Similar to Apple's The following lists all topics, sources, and locations that a user selects. It is also where saved searches and stores stories live instead of in their own tab.
Newsstand The last tab of Google News, contains all publications, including those who use a paywall or need a subscription.
Between the two
Among the things we favored on Google News is the Full Coverage feature. The app takes a story theme and presents various forms of it in the form of swipe-capable maps. Top coverage is available first from various sources, then a series of tweets on the subject, followed by a timeline of events, a few opinion articles, analysis articles and then the entire coverage from different viewpoints.
All this helps users to develop their own opinions on a topic, rather than reinforcing their already existing opinion by showing only the outlets they follow.
Google News, like Apple News, should be getting even better while Google is collecting extra data about you. It already does a great job in presenting articles that you want to read. Refining the data by highlighting articles and topics that you like and dislike will benefit AI and ML systems that make recommendations.
However, this amount of data collected is disturbing. Once we signed up for the app, the recommended topics were a collection of recent topics that we recently searched on Google.
We're also not thrilled with the presentation in Google News. Articles look very similar to the AMP articles that are available online, which makes them feel like miniature websites. They feel a bit out of place and not nearly as integrated as Apple News articles.
Apple News app feels a lot better, especially when reading articles that have been optimized for Apple News. Images and text can be "deleted", images are displayed much cleaner and can be viewed in full screen, resulting in a better user experience. We also appreciate the human touch that Apple News has brought to the team of human editors who help select which stories are in the limelight. Apple is also battling for more high-profile exclusive deals that you will not see in Google News.
However, since Apple has no personalized data collection, it is definitely lacking in its predictive abilities, at least initially. Over time, much more user input is needed to help Apple News decide what to present to a particular reader, and sometimes it may feel like not enough new sources are being presented.
Google News is now available on the App Store Announcement on Google I / O
Apple News, which debuted with iOS 9, received a major update with iOS 10 and recently further enhancements with iOS 11.3.