Apple has provided a statement to explain its position, explaining why Microsoft’s xCloud and Google’s Stadia cloud game streaming services cannot be used in the iPhone and iPad App Store. In the statement, Apple has always missed the question of why users and companies are complaining publicly. Instead, it insisted on the old convention of talking about the benefits and features of the App Store.
Microsoft publicly announced that it would not introduce its xCloud streaming media service to iOS, and stopped testing early because Apple’s App Store policy does not allow the service to work in its expected state.
This is the full statement provided by Apple to Business Insider:
The App Store was created to provide customers with a safe and reliable place for them to discover and download applications, and to provide excellent business opportunities for all developers. Before they enter our store, all apps will be reviewed according to a set of guidelines designed to protect customers and provide developers with a fair and level playing field.
Our customers can enjoy the excellent applications and games provided by millions of developers, and as long as they follow the same set of guidelines that apply to all developers, the game service can be absolutely launched on the App Store, including separate submission of games for review and appearance In the chart and search. In addition to the App Store, developers can also choose to contact all iPhone and iPad users via the Web through Safari and other browsers on the App Store.
Business Insider interpreted this statement as Apple’s unwillingness to release such applications because it cannot review every game offered by these services. This is meaningless, because Spotify and Netflix also stream a lot of content that does not require Apple to review. The content of Spotify and Netflix, as well as the streaming content of many other services, will not appear in the search results of Apple TV or iTunes applications or the accompanying charts.
In response to Apple’s statement, Microsoft issued a new statement and called on Apple to become the only universal platform that blocks cloud gaming through Xbox Game Pass.
Our test period for the iOS version of the Project xCloud preview app has expired. Unfortunately, we have no way to bring the cloud gaming vision of Xbox Game Pass Ultimate to gamers on iOS through the Apple App Store. Apple is the only general platform that denies consumers the use of cloud gaming and Xbox Game Pass and other game subscription services. Moreover, it treats gaming applications consistently and adopts more relaxed rules for non-gaming applications, even if they contain interactive content. All games available in the Xbox Game Pass catalog are rated by independent industry rating agencies such as the ESRB and regional equivalents. We are committed to finding a way to bring Xbox Game Pass Ultimate cloud games to the iOS platform. We believe that customers should be the core of the gaming experience, and gamers tell us that no matter where they are, they want to play, connect and share anywhere. we agree.
Apple’s main goal seems to be to maintain control of the App Store and allow control of the apps and games that officially exist on the iPhone and iPad. The company is obviously afraid of losing control by allowing games to work in an uncontrollable way, which may set a precedent for third-party developers to rely on platforms such as xCloud and Stadia to introduce their games to iPhones and iPads. Use the App Store.
It is not clear whether Apple will do what is suitable for its customers and change its policies as soon as possible. After waiting months for Apple to give in, Facebook Gaming was launched without games. The best option for gamers who want to use xCloud and Stadia from their smartphones is to use Android.