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Apple employees know that if Steve Jobs turns off his iPhone, it’s one thing



When we think of the late Apple co-founder Steve Jobs, most of us might fix his stereotype as a quasi-workaholic obsessed with details, when it comes to seemingly trivial details that change the world. His products are almost crazy. Like the iPhone, it helped Apple become the most valuable company in the world.

But Naz Beheshti, Jobs’ former executive assistant, painted another picture of her old boss in the new book time out. Breathe.Choice: Become your happy CEO. She mainly focuses on the practice of health coaching, and she is full of mercer satires about Apple CEOs in the book. These CEOs urge Apple to produce a series of best-selling products such as Mac, iPod, iPhone and iPad. These products are due to employees. Disbanded and famous. Not up to his standards-and he seems to value quiet time, where he can take a break without being required to become a CEO. In this way, in rare cases, when he turned off the iPhone, Apple employees seemed to have a very good idea about the place where Jobs was hiding: before Apple’s former design director Jony Ive (Jony Ive) In the office, dreaming of the future, playing with models and prototypes that Jobs often called “toys”

;.

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“I quickly discovered what Steve Jobs’ entertainment time was like, which was one of the keys to his success as a great innovator,” Behishti wrote. “Whenever someone is looking for Steve, or whenever he can’t be reached by phone, there is only one place where he can be found almost without error: in the office of Apple’s former design director Jonny Ive.”

Similarly, Beheshti told CNBC To a certain extent, the myth of Jobs as a bossy task leader who is domineering at work has been exaggerated. She pointed out that he meditates every day, “maintains a strong relationship,” and engages in regular physical exercise-presumably a reference to his regular walking, often including long conversations with people.

However, he is very willing to spend time with Ive and his team. This is particularly interesting, and it is even closely related to the continuous connection many of us feel in the age of coronavirus. The traditional boundaries between work and family life are more blurred. Many times. It seems that even one of the most successful and wealthy business figures ever recognized the need to take a break from get off work, recharge and recalibrate.

Beheshti writes in her book: “We will try to contact him engrossedly and try to get him to the meeting.” “At some point, we have to call Jonny’s office and ask him to help pull Steve away. His playing time… His time with Jonny gave him the opportunity to laugh, imagine, create and feel a new sense of freedom.”

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View the original version of this article on BGR.com


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