Like every major technology company, Apple faces coronavirus-related delays in 2020, but it has successfully released many products while breaking into new categories. Apple has also redefined virtual events for other technology industries.
On the surface, the highlight of this year is the four new lineups iPhone 12 Mobile phones, but the bigger news is Apple’s new products M1 chip, Because the company withdrew from Intel while demonstrating how to properly perform ARM-based calculations to Windows laptop manufacturers.Apple has responded fairly well to the challenging economy by offering several value-focused products, despite the super high-end AirPods Max The $550 headset makes many people scratch their heads.
Apple’s 2020 highs
Apple’s virtual event
Although there is something special about attending Apple events in person, no brand even offers the same polish, fascinating, and (yes) fun as Apple’s virtual events in 2020.
I learned how Apple will change the position of each pre-recorded segment, such as zooming in to a place that looks like a secret laboratory to discuss the new A14 Bionic chip.
Take turns speaking among Tim Cook, Craig Federighi, Greg Joswiak and others, between advanced animation and overall rhythm, Apple’s presentation makes you feel as if you are on-site, which is really impressive. They even photographed Lisa Jackson (Lisa Jackson, Vice President of Environment, Policy and Social Initiatives) on the roof of the new Apple Park next to Apple’s new solar panels.
Apple’s game-changing M1 chip
Remember that 2020 is the year when Apple chips enter the Mac, and its development is really shocking.Apple’s M1 chip in two MacBook Air M1 with MacBook Pro M1And new Mac Mini. In fact, compared to Windows laptops, MacBook Air is so fast that this $999 laptop is “professional” enough for most buyers.
Another big story M1 chip Is battery life. In our web surfing battery test, the MacBook Air lasted an average of 14 hours and 41 minutes. The service life of MacBook Pro is 16:32.Newest Dell XPS 13 Lasts more than 11 hours.
iPhone 12 wins
Apple made the smartphone war a bit boring in 2020, because no other mobile phone can beat its new mobile phone market. Thanks to Apple’s computational photography capabilities, iPhone 12 Pro Max Rise to our top Best phone List and Best camera phone List. Other iPhone 12 models also provide similar excellent image quality.
The A14 Bionic chip is another bright spot, because the 5nm processor makes every Android phone unable to pull itself out iPhone 12 benchmark. Apple has made iPhone 12 more stylish and stronger with the new Ceramic Shield display.of iPhone 12 battery life Might be better, but overall Samsung Galaxy S20, Google Pixel 5 And other competitors were left in the dust.
Good value product
In a year of economic downturn, Apple has done a pretty good job responding with valuable products. USD 399 iPhone SE It is the best example of Apple’s reading conference room. It integrates a fast A13 bionic processor in a compact design, and has excellent photo quality and wireless charging. USD 279 Apple Watch SE Another great value because it provides all the key features people look for in smart watches, including a spacious Retina display, fitness tracking, and fall detection.
Last but not least, $99 Mini HomePod It’s small in size and provides excellent audio quality, and I like to bring the iPhone to the speaker so that the HomePod automatically starts playing.
Finally got the right widgets and customizations in iOS 14
use iOS 14, Apple has helped iPhone owners create a truly personalized interface. You can place many types of widgets on the home screen, resize them as needed and place them anywhere. You can also easily add smart stack widgets and quickly browse them by swiping, whether you want to view your favorite photos, browse news headlines, or view calendars or stocks.
Another major upgrade is that you can create custom icons in iOS 14 for a truly unique look.We have a complete guide How to make custom iPhone widgets and icons in iOS 14 Personalize your experience. You only need to familiarize yourself with iOS shortcuts a bit.
Ted Lasso’s wonderful Apple TV Plus show
Apple TV Plus There are many unobtrusive shows (see See), but Ted Russo Has become a popular streaming service. Its rating on Rotten Tomatoes reached an excellent level of 90%, and Apple has confirmed the third season.
Ted Lasso followed the feats of a second-level college football coach who was hired as the manager of Premier League football club AFC Richmond. His ruthless enthusiasm is very charming and infectious. Our own Henry T. Casey called Ted Lasso the perfect Apple TV Plus show: “From his wholesome and sincere smile to every one of his wits, even after a long time One day, Lasso can also eliminate your bad emotions.”
Apple’s 2020 lows
Where is the 2-in-1 laptop?
One of the best things macOS Big Sur That is, you can easily download iPhone and iPad applications-including games-and run them directly on the desktop. The Mac App Store now has many great titles. But none of them can work with touch screens because Apple still refuses to provide touch screens.
Yes iPad Pro It is an excellent productivity tool, but there are many Mac shoppers who need a laptop first and a tablet second, not the other way around. A true 2-in-1 Mac notebook will provide users with ultimate versatility, and Apple can eventually eliminate most of the old-fashioned Touch Bar on the MacBook Pro.
Refuse to embrace USB-C
We know that the iPhone 13 will not use USB-C, but once the phone drops, we will not feel better. For some reason, Apple continues to insist on equipping its phones and even the new AirPods Max with Lightning connectors, and USB-C can usually provide more power faster.Apple is already working on MacBook, iPad Pro and The new iPad Air.
What’s that? Apple makes a lot of money by selling cables and accessories that use proprietary Lightning ports, and it also obtains license fees from third parties.So it is very likely iPhone 13 USB-C will also be skipped.In fact, there are rumors that Apple is developing at least one No port model Suitable for iPhone 13 series that may use wireless MagSafe for charging.
Epic game fiasco
A perfect example of bringing the ball home in August Apple bans Fortnite After Epic Games violated the terms of service, it obtained this information from the App Store. Epic basically bypassed Apple payments because the App Store required Apple to reduce in-app purchases by 30%. Epic filed a lawsuit accusing Apple of monopolistic behavior. Of course, Apple has made its own lawsuit.
There seems to be no solution to this war, but it is reported that the court will be held on May 3, 2021. At the same time, gamers are the ones who really lose the game.
No charger in the iPhone 12 box
Listen, I understand. Do not bundle the charger in the iPhone 12 box Help the environment because it reduces a lot of electronic waste. Yes, many people can already use the iPhone 12 charger at home.
However, if you want to charge at the fastest speed, you need to use your own 20W USB charger ($19), which will mislead the pricing of the iPhone 12. If you want to try MagSafe wireless charging, you have to buy a charger for $39 and a power brick cost of $19.Hush