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Home / Technology / Amazon’s Fire TV Stick Lite drops the price of Alexa-based streaming to $30

Amazon’s Fire TV Stick Lite drops the price of Alexa-based streaming to $30



Amazon Event 2020 Fire TV Stick-1.png

Amazon

As streaming is more popular than ever during the pandemic, Amazon̵

7;s family of Fire TV streaming devices is getting an update. Or at least a lower entry price.

Now, the new Fire TV Stick Lite is the company’s cheapest streamer, priced at $30 (£30, AU$59), lower than the $40 Fire TV Stick last year. Lite still provides access to thousands of apps and games on Fire TV, as well as a voice remote, which allows you to talk to Alexa by pressing the microphone button, search for TV shows, launch apps, and control smart home devices. You can also pair it with the Echo speaker for Hands-free TV control.

The price of the lite version allows it to better compete with entry-level devices such as Roku Express and Google Chromecast, both of which are priced at $30. It is not difficult to imagine that during the Amazon Prime Day promotion scheduled for October 13th, Amazon’s price dropped to $20 or even lower.

Amazon Event 2020 Fire TV Stick 2png

Amazon

Amazon also announced an update to the $40 (£40) Fire TV Stick. Unlike the lite version, its Alexa remote provides volume, mute and power buttons, which can control almost any TV, allowing you to get rid of the clicking sound of the TV. It also adds Dolby Atmos Audio function.

Fire TV Stick Lite and Fire TV Stick are now available for pre-order in the United States and will ship on September 30.

Both new streamers are 1080p and only Full HD. Actual 4K resolution Reserved for $50 (£50) Amazon Fire TV Stick 4K, Will remain unchanged. It continues to compete with our current favorite 4K streaming media, Roku Streaming Stick Plus, and may soon contend with Google’s rumored $50 Chromecast alternative.

What confuses us now is that despite the lack of 4K, two cheap sticks do stand by High dynamic range video, also known as HDR. Most streaming media that can currently handle HDR will also provide 4K, but not the new Amazon Fire TV Stick. HDR is expected to improve image quality through better contrast and color, but so far, we have only tested it with 4K resolution signals.

Amazon claims that the functions of these two new products are 50% higher than their predecessors, and energy consumption is 50% lower. In order to express its commitment to sustainability, the company stated that the new equipment will have New low-power mode, This feature can also be extended to existing Fire TV devices.

Amazon Ring Echo Fire TV 2020

The overhauled interface puts the user profile first and center.

Screenshot from Amazon/Juan Garzon/CNET

In addition to the new hardware, Amazon has also made improvements to the Fire TV user interface, which performed poorly in CNET’s reviews, especially for Roku. The new “experience” includes:

  • User profile- Already available in the Prime Video app
  • The main menu has been redesigned and the browsing function has been improved to make it easier to find
  • A new section called Alexa Explore provides new recipes, inventory reports, etc.
  • The ability to view the ring camera feed in the picture-in-picture display
  • On Fire TV Cube, Logitech camera option for making Alexa video calls on the TV (zoom and other services will be added over time)

The updated Fire TV menu will be launched globally later this year and will first appear in the new Fire TV Stick Lite and Fire TV Stick.


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