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Home / Business / Amazon sues online influencers who participated in counterfeiting scheme – TechCrunch

Amazon sues online influencers who participated in counterfeiting scheme – TechCrunch



Amazon Lawsuits were announced on Thursday against a dozen bad actors, including online influencers and other businesses, who tried to evade Amazon’s anti-counterfeiting by promoting luxury counterfeit products on social media sites such as TikTok and Instagram and personal websites. Measures and then use Amazon seller accounts to fulfill these orders.

The lawsuit alleges that the defendants Kelly Fitzpatrick and Sabrina Kelly-Krejci conspired with the seller to implement a plan involving the side-by-side posting of generics that can be found on Amazon. Photos of unbranded products and luxury counterfeit products. . The text on the post will read “Order this product/Get this product”

;.

“Order this product” refers to a generic product falsely advertised on Amazon. At the same time, “get this” refers to counterfeit luxury products that consumers will get.

Picture credits: Amazon court filing

By posting only generic product photos directly on Amazon.com, the purpose of the defendant and the sellers who cooperated with it was to bypass Amazon’s anti-counterfeiting measures and at the same time file claims for counterfeit goods on social media and elsewhere on the Internet. They also promoted high-quality fake and shoddy goods through videos on Instagram, TikTok and personal websites, and send users to Amazon and other e-commerce sites (such as DHgate) for transactions.

In this case, it is worth noting that Fitzpatrick has been a member of the Amazon influencer program during the counterfeiting program. From November 23, 2019 to March 6, 2020, she participated in the program under the username Kellyfitz02-20. When Amazon detected her activity, she was barred from participating in the program and her Associates account was closed.

Then, she tried to open a new prospective member account and continued to advertise counterfeit products on social media, where she directed followers to her buying website and other e-commerce sites.

Instagram has closed Fitzpatrick’s previous account, but once it happens, she will create a new account.

Although Fitzpatrick made her current Instagram account private, her website is still online, showing her promotion of so-called “hidden links” on Amazon, where consumers can buy counterfeit products.

Picture credits: styleeandgrace.com

Similarly, Kelly-Krejci uses her website to direct users to “hidden links” on Amazon, where they can purchase counterfeit products, and said in a video, “She knows[s] Some people find it weird to order from a hidden link, but in this case, you will get something great. “

Picture credits: budgetstylefiles.com

The lawsuit stated that the defendant began to file a lawsuit to run its plan in November 2019.

Investigators working on behalf of Amazon were able to confirm the plan by linking to place orders and receive counterfeit goods advertised. Court documents show several examples of these items, including wallets, wallets, belts and sunglasses, which are designer crooks for brands such as Gucci and Dior.

Other defendants in the case included Chinese companies and sellers who assisted the sources of scammers. Amazon said that in some cases, sellers have taken steps to hide their identity and whereabouts from Amazon by using pseudonyms and contact information and unregistered businesses.

Amazon has been trying to take a tougher stance on counterfeit products in the past few years and admits that this approach has damaged the trust of consumers in its online stores. In 2017, it launched the Amazon Brand Registry, which provides rights owner tools to proactively find and report infringing goods. The following year, it launched Transparency, a product serialization service, which helped eliminate counterfeit products from registered products.

Last year, Amazon launched Project Zero, a self-service counterfeit product removal tool that allows brands to delete counterfeit product lists within minutes. More than 10,000 brands are now registered.

Retailers are also increasingly participating in lawsuits against counterfeit and shoddy products to discourage others from participating in counterfeit and shoddy programs.

The current lawsuit requires the court to ensure that the defendant prohibits any advertising, promotion and sales on Amazon, opening Amazon suppliers, selling and linking accounts, assisting or teaching counterfeiters, and paying damages, attorney’s fees and other relief.




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