Amazon has quietly updated its new app icon, which debuted in January, to change the colored tape strips on the icon. This tape and toothbrush-style beard is unfortunate.
Toothbrush beard was first popularized by comedians such as Charlie Chaplin in the early 1900s, and was then forever associated with the Nazi dictator Adolf Hitler.
Amazon made some changes to the icon based on customer feedback from its initial launch before launching the final design globally. An Amazon spokesperson commented: “Amazon is always exploring new ways to satisfy customers. We have designed new icons to inspire expectations, excitement and joy when customers start their shopping journey through mobile phones, just like seeing them at the door Our box is the same.”
This is a meaningful change. Amazon’s ad depicts a curved A to Z arrow, decorated with its packaging, like a singing mouth. From this perspective, the blue tape on the previous icon design has jagged edges and widths. It looks inconsistent with tonsil decoration.
The updated icon seems to avoid the problem completely, replacing the mustache adhesive with two tons of folded tape, which hints at the (presumed) fun of tearing open Amazon’s packaging, rather than one of the most brutal dictators of the modern era. . history.
However, Amazon’s design team can join the legends of modern companies that have been forced to digitally shave their controversial beards, which can comfort them.In addition, the comparison of the new icon has gained more benefits: Obviously, the bevel tape now makes it look like Portrait: The Last AirbenderIt’s Aang.
I know that the new Amazon app icon should represent their package, but every time I see it, I only see Aang of Avatar smiling at me hahaha pic.twitter.com/kIPwneHr2p
— Flipboitamidles (DAMN%) (@flipboitamidles) February 26, 2021
Update March 1, 4:18 PM: Added Amazon reviews on the updated app icon logo.