Allegedly, the USD price of Xbox Live Gold annual subscription may effectively double the price in 2020.
This is shown based on a pair of unverified images that allegedly show a six-month Xbox Live Gold updated retail card price of $60. Before Microsoft stopped selling the product last year, it sold a 12-month gold subscription at the same price.
The images were posted on Thursday by two independent Reddit users, both of whom claimed to work at a large retail chain.
One user wrote: “These cards are the new 6-month Xbox Live Gold cards that appear today. Pay attention to the price tag.” Another said: “I work for a video game retailer. This comes with incoming materials. .”
Currently, Xbox Live Gold is priced at $40 for six months, $25 for three months, and $10 for one month. Last year, Microsoft stopped offering 12-month subscription services, which sparked speculation that it might intend to make changes to the service, even though it insists that there is no such plan.
VGC has contacted Microsoft for comments and will update this story after receiving a response.
So far, Xbox Live Gold requires online play of Xbox games, including free games such as Warzone and Fortnite, which are offered for free on rival platforms.
Gold also provides subscribers with benefits such as purchase discounts and monthly free games that can be kept forever.
In 2019, Microsoft began to bundle Gold with Xbox Game Pass subscription services in the form of Xbox Game Pass Ultimate, with a monthly fee of US$14.99/£10.99. Features On-demand games with Enter EA Play.
As part of the price increase, the company may plan to add certain features of Ultimate to Gold, but Microsoft does not recommend this.
In March 2020, Microsoft claimed that there are approximately 90 million active Xbox Live users, and Game Pass users have exceeded 10 million. In November last year, it claimed that 70% of people who purchased Game Pass subscriptions when purchasing Xbox X and S series games.
Although platform holders no longer officially offer the annual Xbox Live Gold membership option, they can still use one-month and three-month subscriptions.
“When Xbox decided to remove the 12-month Xbox Live Gold SKU from the Microsoft Online Store,” a company spokesperson told VGC when asked about the changes in August last year. “Customers can still sign up for a 1-month or 3-month Xbox Live Gold subscription online through the Microsoft Store.”