قالب وردپرس درنا توس
Home / Technology / All the data about you collected by the Google app and how to stop it

All the data about you collected by the Google app and how to stop it




Google/Getty Images/Wired

Google makes money by selling ads-the more targeted the ads are to you and your interests, the more money Google makes. For this, Google needs data-a lot of data. Every search, every click, every swipe of the app turns Google into one of the richest companies in the world.

In recent years, Google has improved the way it controls the collection of data, but there is still a lot of work to help people understand what they want to hand over. Enter Apple.

In December, Apple introduced privacy labels in its App Store to show what information each app collects and how to link it to you. This may include everything from your browsing history to your location. Google may be unmoved by Apple’s actions, but it has been slow to update its applications, including the information and methods it collects. Consider this: More than 60 applications and 9 products have a population of 1 billion, while the population using Google applications exceeds 1 billion. massive data.

This is all the data about you collected by Google’s three largest applications (Gmail, Chrome and its search application), and the control measures you can take.

Google app

Google’s search application adds widgets and its own voice search function to the iPhone, and provides personalized recommendations for news stories and topics that may be of interest to you. Like many Google applications, the data linked to you can be very rich. For many device-level settings (such as photos and videos), you need to grant app access.

Data sent to advertisers (not Google): Location information, search history, browsing history, and other usage data.

Data sent to Google for advertising or marketing: Location information, contact information (including physical address, email and name), search history, browsing history, user identifiers (user ID and device ID), and usage data (product interaction and advertising data).

Data used for analysis: Location, contact information (physical address and email address), contacts, audio data, search history, browsing history, user identifiers (user ID and device ID), usage data (including product interaction and advertising data), Crash and performance data, and “other data types”.

Collect data for product personalization: Location, contact information (physical address and email address), photos or videos, search history, browsing history, user identifiers (user ID and device ID), usage data (including product interaction and advertising data), and advertising data .

Data collected for application functions: Payment information, location, contact information (including physical address, email, name and phone number), contacts, user content (including photos or videos, audio data, customer support details), search history, browsing data, user identification Characters (user ID and device ID), usage data (including product interaction and advertising data), diagnosis (crash data and performance data), and other undefined data types.

mailbox

Data sent to advertisers (not Google): Location, user ID and advertising data.

Data used for analysis: Purchase history, location, email address, user content (including photos or videos, audio data, customer support and “other” content), search history, user identifiers (user ID and device ID), usage data (including Product interaction and advertising data), crash data and performance data, and “other” data types.

Data used for product personalization: Email addresses, contacts, email or text messages, audio data, search history, user identifiers (user ID and device ID), and usage data.

Data collected for application functions: Purchase history, location, email and name, contact, email or text message, photo or video, audio data, customer support and other user content, search history, user identifier (user ID and device ID), product Interaction, diagnosis (crash data) and effect data) and other data types.

Chrome alloy

Data used for analysis: Location, audio data and customer support, browsing history, user identifiers (user ID and device ID), product interaction data, diagnostics (crash data and performance data) and other data types.

Data used for product personalization: Location, browsing history, user identifiers (user ID and device ID), and product interaction data.

Data collected for application functions: Payment information, location, audio data, customer support data, browsing history, user identifiers (user ID and device ID), product interaction, crash and performance data, and other data types.

What the data means and what you can do

Although much of the data that Google collects will be used to help the company personalize and target ads to you, especially data associated with user IDs, Google will also use some data to ensure that its applications operate as expected. This may include diagnostic information and crash data, which will tell the company why the app stopped running at different times.

Google’s competitors are quick to point out that their apps (as shown through their own privacy labels in the App Store) don’t collect as much data as possible. For example, the search engine and browser DuckDuckGo stated that it does not collect any data that can be linked to users. The app store shows that its apps collect usage and diagnostic data, but this data is marked as “not linked to your data.”

So, how do you deal with data collection? In the Chrome browser, Google’s privacy settings can help you limit the information collected about you. Here, you can turn off third-party cookies that track you and make a request not to be tracked online (although this setting is largely invalid). In the settings, you can also turn off synchronization so that the browsing history will not be transmitted to all devices.

The greatest control you can over the content collected by Google may come from its activity control. Here, you can prevent Google from saving your web activity, turn off its access to your location, and stop personalized ads.

All of the above will limit the information about you that Google can access to a certain extent, but this is just a plaster. If you want to use Google, you agree to the collection of data about you. Of course, this is the case with many free apps and services you use.

An alternative is not to use Google’s apps or services. Although this may benefit data collection and privacy, it does require a trade-off. Google’s wealth of resources means that it has developed around some of the most feature-rich and full-featured services-for example, competitors cannot reproduce results that are exactly the same as those produced by Google in search.

This does not mean that it is not worth trying or turning to more privacy-friendly alternatives. It can be said that the easiest Google product to leave is Chrome. There are many private browsers that restrict the collection of user data and stop tracking your ads on the web. Our favorites include Brave, DuckDuckGo, Tor and Firefox Focus.

It is more difficult to leave Gmail because there are not so many mature competitors. ProtonMail, based in Switzerland, uses end-to-end encrypted messages and is the main Gmail alternative to be considered.

Matt Burgess is the associate digital editor of Wired magazine.He tweeted from @mattburgess1

More exciting stories from Wired

dying child, mother’s love and drug changing drugs

😷Coronavirus vaccine makes some patients with long-term Covid feel better

onUpgrading the headset within the budget?We tested all the cheapest TVs on Amazon

🔊Listen to the Science, Technology and Culture weekly WIRED podcast broadcast every Friday

👉Follow WIRED on Twitter, Instagram, Facebook and LinkedIn




Source link