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Home / Technology / After the debut of the iPhone 12, everyone is concerned about the prospects of smartphones

After the debut of the iPhone 12, everyone is concerned about the prospects of smartphones



Apple (AAPL) will release its fourth-quarter earnings report after the market closes on Thursday. However, after the company’s highly anticipated 5G-enabled smartphone released earlier this month, these results will be overshadowed by the technology giant’s prospects for the current quarter and next year.

This is the main expected result of the Apple report based on consensus estimates compiled by Bloomberg:

Apple’s service products (such as Apple News, Apple TV + and iCloud) account for an increasing proportion of the company’s total sales, and it is expected to increase again in the fourth quarter. Market consensus analysts predict that service revenue will increase to US$1

3.87 billion from US$13.16 billion in the third quarter of last year and US$12.5 billion in the fourth quarter of last year.

Given the increased demand for these products during the pandemic, revenue from Mac computers and wearables may also increase in the last quarter and 2019. The company also released new versions of the iPad and Apple Watch in September before the end of the fourth quarter.

However, as customers have been waiting for the release of the next-generation iPhone devices, iPhone revenue may decline in the fourth quarter of this year compared to the same period in 2019. Apple launched the iPhone 12 and iPhone 12 Pro (this is the company’s first 5G-enabled mobile phone kit so far) at the grand event in early October, which is about a month later than the usual annual release of new phones. This is due to Apple Interference. Pandemic.

WedBush Securities analyst Dan Ives wrote: “For investors, the September quarter is a secondary topic for the main event, which revolves around measuring the demand growth trajectory from the iPhone 12 to the holiday quarter and the rest of 2021.” In the notes. “We expect Cook to make some targeted comments on the pre-order demand for the iPhone 12. So far, according to our analysis, the pre-order demand for the iPhone 12 is tracking more than twice that of its predecessor iPhone 11. This is a bullish sign.”

Shanghai, China-October 26, 2020-Customers line up to buy the 5g version of iPhone 12 in the Apple Store. Shanghai, China, October 26, 2020.  -Photography: Costfoto / Barcroft Studios / Future Publishing Costfoto / Barcroft Media (via Getty Images)
Shanghai, China-October 26, 2020-Customers line up to buy the 5g version of iPhone 12 in the Apple Store. Shanghai, China, October 26, 2020. -Photography: Costfoto / Barcroft Studios / Future Publishing Costfoto / Barcroft Media (via Getty Images)

Ives added that he believes that about 350 million of the estimated 950 million iPhones currently installed worldwide are in the “window of upgrade opportunity”, which may lead to unprecedented iPhone procurement by this technology company this year.

Compared with the previous cycle, iPhone 12 promotions are also more aggressive, which may be to increase sales during the pandemic. Operators including AT&T, T-Mobile and Verizon (the parent company of Yahoo Finance) have provided many trade-in credit lines to encourage customers to switch to new phones.

As far as Apple’s stock is concerned, Wall Street may be watching the changes to evaluate the success of the iPhone 12 release until early next year, when more data will be released. At least one analyst believes that this may drag down stock appreciation in the short term.

UBS (UBS) analyst David Vogt (David Vogt) said in a report on Tuesday: “With the increase in valuation, we believe that the stock price may remain range-bound until investors clearly understand the iPhone 12 Until the first successful release.”. “Although it is expected that data points will be added before the end of 2020, we believe investors will generally judge success until the company reports December results in late January/early February 2021.”

So far, Apple’s stock price has risen by 53%, beating the S&P 500’s 1.8% gain.

After the market closes last Thursday, the position will be updated to Apple’s fourth-quarter results.

Emily McCormick is a reporter for Yahoo Finance. Follow her on Twitter: @emily_mcck

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