CES achieved full digitalization for the first time this year. Not surprisingly, some companies are using format changes to experiment with their live broadcast press conferences. For example, LG uses a completely virtual person named Reah Keem to promote some of its products today. She wore a hoodie with the slogan “Keep Punk Forever”, and she explained that travel is an important part of her life and how eager she is to roam around the world and perform again. Keem hopes to turn these wishes into LG CLOi UV-C robots, a machine that has already been released that uses ultraviolet light to disinfect public places and general public areas.
The fictitious musician continued: “Nevertheless, it will take a while before we can hold shows and parties again.”