On May 6, 1998 – Twenty years ago, Sunday-Steve Jobs unveiled the first iMac. The launch took place prior to the product's release in August at Apple's headquarters in Cupertino. It was released the week before this year's Worldwide Developers Conference.
"Today, I'm very excited to be able to introduce iMac, our consumer product," Jobs said on stage that day. "iMac comes from the marriage of the excitement of the Internet with the simplicity of the Macintosh." Although this is a full-blooded Macintosh, we aim for the # 1
"We think iMac is going to be a really big deal"
 In the presentation, Jobs compared the iMac to the other computer products on the market at the time he felt slow, with "cheesy displays" and a flaw to networking. "And," he said, "these things are ugly." Regarding the iMac, Jobs said that "the back side looks better than the other guys' backs.
Jobs even brought Phil Schiller to a "showdown" between the iMac and the "hot new Compaq Presario 4540," which decisively won the Apple product.
Selling the iMac
The connectivity, ease of use, and look at the product were the subject of a series of television commercials for the product, starring actor Jeff Goldblum:
 The first iMac was valued at $ 1,299. It had a G3 233-MHz processor, a 15-inch display and, perhaps most importantly, a colorful, curvy, translucent all-in-one look that was unconventional at the time. It was the first major project for Jony Ive after becoming Senior Vice President of Industrial Design in 1997.
"This product is unbelievably sweet, this $ 1,299 product is faster than the fastest Pentium II you can buy a consumer computer that looks so powerful and cool," Jobs said in an interview in the launch week Lou Dobbs of the Financial News Network CNNFN . "We have worked hard on fashion, which is very important in the consumer market."
This sales job worked. The iMac% 0D% 0A "> was the # 1 selling computer of the 1998 holiday season.
Jobs also said in this Dobbs interview that" Apple will work to strengthen its brand name, "and compared Apple to Nike, Disney, and Sony: And it seems to be working: In 2017, Interbrand named Apple the most valuable brand of the year for the fifth consecutive year.
The iMac design changed in the following years Time: In 1999, Apple released the iMac in several colors: The G4 came in 2002 with a unique "dome" design, the G3 was discontinued this year.
The G5 followed in 2004 with another form factor – a single plate with a Chin
The next big change in the line came with the arrival of the first Intel-based iMacs in 2006, which took the form of the iMac G5: the first aluminum iMacs hit the market in 2007
In addition Tag, the name "iMac" is used by Apple for its thin, unibody desktop computer. Recent innovations in the line include the 5k iMac introduced in 2014 and the iMac Pro released in December last year.
The keynote introducing the iMac was dramatized in Aaron Sorkin's 2015 Steve Boyle-directed Steve Jobs movie and adapted to Walter Isaacson's authorized biography of Jobs.
However, like most films, this scene captured a considerable amount of dramatic royalty, as enumerated at the time of Fast Company : Jobs did not reconcile with his daughter Lisa on the day of the iMac. Starts, nor was he in that day with Steve Wozniak in a Schreispiel, nor was Jobs from 1998 a "multi-billionaire".
The Importance of the iMac
The iMac In many ways, this was the logical evolution of the original compact Macintosh, which came onto the market in 1984. Although the iMac was a bit radical in its design, it did represent something creative.
In between, Apple had already tried out some "in-one Mac computers during the years of Jobs, including the 500 Performa series and the unfortunate Macintosh computer." But the company would not put anything together until the arrival of the iMac.
The launch of the iMac is an important moment in the history of Apple and came a year after the return of jobs to Apple mpany purchase of its company NeXT; the keynote was still his interim CEO, and the computer's success helped reverse a decade of fighting for the company, which led to the company's huge growth after the turn of the millennium.
It also helped Designing a template for a long line of products designed by Ive's team that stands out with its beautiful design, Apple propagated the intro event as "Bac k on Track, "and it was, although it would take several years for Apple to return to high profitability.